International Relations 

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We have a full-time Support and Orientation Officer who will assist you in finding accommodation, opening a bank account, registering, buying a bus pass, identifying a place of worship, getting to know the campus, etc. The Officer will also provide you with support for the duration of your studies. For more information, visit Getting Settled

We've all heard the saying: The world is getting smaller. Indeed, advancements in the travel and communications field have enabled us to reach clients from a number of countries faster and more effectively than ever before. Changes in country relations and immigration have also impacted our interaction and trade with a number of countries we previously could not reach.

As a result, today's marketplace -- whether abroad or at home -- is vastly different than it was even 10 years ago. So how do we deal with the changes in our clients' profiles? What do we need to do differently or better when serving a multi-cultural clientèle?

The truth is, there are no perfect and hard rules to follow when serving clients of different cultures. However, your success in serving a multi-cultural clientèle really is based on two very important considerations: respect and awareness. Be aware of differences in cultures and respect them. Keep this in mind when planning all of your activities and in every aspect of your customer service.

 
 

Some general guidelines on customer service

  • Always be respectful - even if you disagree with views, opinions, etc.; common courtesy and professionalism always apply; don't avoid speaking directly to the client; don't ignore the client even though he/she doesn't speak English; respect the client's request for an interpreter/translator; before you give an opinion, consider if it is appropriate for you to voice an opinion on their culture, country, politics, religion, etc. - are you informed enough to have formulated an opinion?
  • Don't make presumptions or assumptions - particularly based on visuals (e.g., don't assume someone dressed differently is not Canadian, doesn't speak English, etc.); don't assume every individual from a country will act the same way - do we?; cultures may have different concepts of time - be specific and put appointments, meetings, etc. in writing; ask the client if they understand all aspects of procedures, warranties, payments, insurance policies, etc.
  • Watch your tone of voice and use of slang - you are more easily understood if you limit your use of slang terms; speak slowly, but don't talk down to your clients; always be tactful and polite.
  • Be conscious of body language - research body languages; be conscious of your expressions and mannerisms; learn to read others' body language
  • Get to know your guests/clients - where they're from, if it's their first trip to Canada/the Region, what they like and don't like so far, what they miss, what they enjoy, what you may do that is different than what they are used to, their preferences, etc.
  • Research different cultures - ask questions, read; it's okay to be curious, but be careful not to cross the line between curiosity and judgment; explore customs and traditions; be cautious of your sources; identify local resources, such as places of worship, cultural associations, translation services, etc.
    Take care with your attire and grooming - when in doubt, opt for conservative dress.
  • Consider the environment - clear the space of posters, photos, or other items which may be offensive; discourage negative ethnic remarks and discriminatory attitudes in fellow employees and/or clients.
  • Learn from your mistakes - if you inadvertently offend someone, learn from the situation; don't repeat the same mistake; also remember that many people will not let you know that you've offended them
  • Share your experiences - teach others in your company and personal life the lessons that you've learned; be cautious not to be negative, not to stereotype, not to discriminate, etc.

Menu Planning

  • Let guests know about the menu ahead of time, if possible
  • Offer choice of vegetarian and non-vegetarian
  • Consider serving buffet-style and use cards to describe dish and/or have servers that are well-informed about the preparation of the dish
  • Consider cultural, religious or health issues; some notes:
    • No pork (ham, pork chops, bacon...) or non-halal meats for Muslim and Jewish guests
    • No beef or meat for certain Indian and other vegetarian guests
    • Raw vegetables are not usually part of authentic Chinese cuisine
    • Some guests consider our foods quite sweet and not spicy enough
    • Include vegan dishes if appropriate; and,
    • When planning a non-alcoholic event, avoid dishes prepared with alcohol (e.g., chicken cooked in wine; liqueur added to desserts, etc.)
  • If halal/kosher meats are not available, select fish (e.g., salmon) as the main dish or as an alternative
  • Start gathering successful recipes for dishes and appetizers from a variety of cultural groups/guests to pass on to chefs or caterers
  • Remember that the way we serve food is not necessarily the way others are used to (e.g., in Peru, coffee is generally served concentrated with hot milk on the side; toast is served dry with butter on the side)
  • Some people prefer using fingers to utensils; depending on guests, provide finger bowls, wash basins or chopsticks on the table (e.g., eating with fingers in Zimbabwe; using right hand only in India; eating from a communal bowl in Libya)
  • As an alternative to menu planning, try holding a potluck meal or pay for the groceries and have them prepare the dishes; and,
  • Always offer non-alcoholic beverages

Organizing Activities

  • Provide a variety of choices: family outings, individual trips, self-directed activities, etc.
  • Put the invitation in writing (include date, time, cost, occasion, menu, dress code, etc.)
  • Personally invite them
  • Remember that the concept of RSVPs is not known in some cultures ("by the will of God")
  • Talk to a few guests before organizing - see if they would be interested or have any suggestions
  • It might be a good idea to get them to bring their own lunch on outings
  • Remember cultural considerations (e.g., men and women travelling together)
  • Don't take it personally if some people don't show up; on the other hand, in some cases plan for more showing up than anticipated
  • Pick an appropriate day of the week (e.g., practicing Muslims are in prayer on Friday afternoon; practicing Catholics are in church on Sunday morning)

Other Thoughts

  • Photos (e.g., females and male non-relatives in same photos; expected that they would receive copies, may not be appropriate to distribute or post, etc.
  • Some cultures practice male/female segregation
  • Consider religious holidays (e.g., Ramadan, Easter, Christmas) when planning events
  • The concept of "weekend" in some cultures is different than the Canadian version
  • Consider appropriate attire (e.g., no shorts, shirts with sleeves) even if it is an outdoor event
  • Introduce guests to customs and traditions (e.g., Santa Claus, Hallowe'en, Easter egg hunts) and explain purpose of event/custom; be sure to note any religious significance and let them choose to participate or not; provide hand-outs or souvenirs.
 
Copyright 2011
Cambrian College of Applied Arts and Technology
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